Letterhead

Allison Biesboer

Cell: 612-889-0543 | Email: AMBiesboer@gmail.com | Biesboerdesigns.com

I am a motivated, honest, and ambitious designer, animator, and marketer. I am inspired to produce creative and strategic work that is beautiful, useful, and improves the product and the overall experience for the user and client. My expertise lies at the intersection of disparate mediums and styles. Somewhat of a design generalist, I enjoy learning new mediums and technologies, applying them to solve problems or express ideas. I use the principles of design daily - in my role as a content marketer at IBM, to plan and solve for problems, assets, and strategy.



Education

The Ohio State University - Columbus, OH

M.F.A. Digital Animation and Interactive Media
September 2011 – June 2014

University of Wisconsin - Madison, WI

B.F.A. Graphic Design, B.A. Spanish
August 2006 – July 2010 (Dean’s List, Honors Program)

Minnetonka High School - Minnetonka, MN

September 2002 – June 2006 (AP Honors, NHS, Graduated Top 10%)

Experience

IBM - Austin, tx

Worldwide Content Manager, IBM Collaboration Solutions (2015-present)

  • Market strategy through cohorts: targeting the content/assets we create to fit the needs of new buyers
  • Digital content production including web design, infographics, videos, animations, social tiles, presentations, and beyond
  • Actively applying subject matter expertise externally in the marketplace – and coming up with creative ways to influence and capture the imagination - digital, social, beautiful materials
  • Supporting competitive takeout plays, influencer initiatives, next generation activities, and campaign guidance to IMT/geographies around the world to tell the Connections and Verse story
  • Building marketing assets, customer storytelling narratives, digital and social content strategies to build the buyer journey
  • Partnering with Performance Management, Channel Marketing and Sales, Social and Digital Marketing
  • Applying portfolio, segment, buyer, and multimedia design expertise for campaign creation and execution
  • Driving routes-to-market planning and enablement aligned to sales
  • Applying performance metrics to improve results
  • Working with large budgets to drive content generation that can't be achieved in-house; i.e. analyst research
  • Providing portfolio expertise and engagement for customers and partners like Cisco at events
  • Supporting new product initiatives such as Cognitive Computing with IBM Watson Technology
  • Interlocking across functions to optimize results and a synergistic IBM voice and brand
  • Communities/Ecosystems Management during 5 month intermediary hiring period of new Communities Manager
  • Mentorship of Content Marketing Design Intern

IBM - Austin, tx

Multimedia Development Specialist (2014-2015)

  • Pipeline management of infographics and approvals
  • Creation and review/critique of infographics
  • Writing and review of infographic scripts
  • Development of animation storyboards
  • Creation of animations
  • Conducting filmed interviews with clients and employees
  • Recording/Editing/Producing the videos for demos, announcements, and campaigns; both internal and external
  • Creating social media design strategies, web media, logos, PDFs, videos, embedded emails, print, and other media and design-related collateral

The Ohio State University - ACCAD

Graduate Teaching Assistant - Instructor (2013 to 2014)

  • Design 3400: Design Media 1
    (Storyboarding, Animation & Video editing with Premiere)
  • Design 5405: Web Communications
    (User-Centered Design Process, HTML/CSS)
    Students produced two individual web design projects and a startup company prototype as a group effort. Group project involved developing a business idea and charter and realized it into a working prototype. Project involved user research, competitor analysis, created personas, information architecture, prototyping, wireframing, interface design, usability testing, collaborative design research, and analysis. I created ~ 75% of the course material for this class, as it was previously unstructured (and because the web is a constantly evolving landscape).

Graduate Research Assistant (2011 to 2013)

  • Animation, UI, Design, Research, and various duties for the Advanced Computing Center for the Arts and Design
  • 2-year web application project built and designed for users in the military. The application functions primarily to promote and educate users into practicing safer health habits and to collect data. Team collaborators include the director of our graduate program at ACCAD, several software engineers from computer science, two animators who helped develop the game component, and the School of Nursing. My role in the project has included user interface design, branding and managing the photos/art direction, wireframing and prototyping, information architecture, character animation for a game component, user experience, as well as CSS direction, HTML-creation and copywriting. Back-end created with Ruby on Rails framework and extensive database which collects data for Nursing research stored on a secure server. Game component utilizes Flash animation exported as HTML5, and allows user to test-out mock real-world scenarios.

The Ohio State University Athletic Dept.

Scoreboard Graphics Animator (2011 to 2013)

  • Scoreboard graphics and animations (Football, Basketball, Volleyball, Hockey, etc.) for the Ohio State Buckeyes

Northwestern University

Freelance Graphic Designer (2011 to 2012)

  • Print collateral, logos, animations, medical artwork and illustration having to do with skin cancer and dermatology for Project Skin Watch

Planet Propaganda - Madison, wi

Nonsek Intern (May 2011 to July 2011)

  • Created channels for the Remix Machine, www.Nonsek.com
  • Nonsek is an online store in which customers can personalize mashups from favorite artists and brands to create T-shirts and apparel

University of Wisconsin:
Division of Intercollegiate Athletics

Graphic Designer and Photographer for Web Site Services (2007 - 2011)

  • Logos, desktop backgrounds, web layouts, ads, icons, banner-headers, and mock-ups for the Offical Web Site of Wisconsin Athletics, UWBadgers.com
  • Twitter backgrounds/layouts for UWBadgersdotcom
  • Flash photo galleries, flash sites, video players, and other flash applications with integrated XML, JavaScript, and HTML/CSS
  • Digital photography on-field for home football games
  • Assisted programmers with interface design

Kate Spade & Company

Design Technologies Intern in NYC Location (June 2009 - August 2009)

  • Systems analysis of Brands for Corporate IT Department; Design Technologies
  • Designed Illustrator libraries for Lucky Brand handbag and jewelry designers; vector illustration for manufacturing specs
  • Held video conference tutorial sessions to instruct L.A. and New York-based jewelry designers in electronic design (CAD) techniques
  • Printer color-swatch standardization between Hong Kong Li & Fung Offices and New York Offices
  • Wide Area File Sharing with Sharepoint and file structure organizaton
  • Created and implemented internal technical manuals for Kate Spade and for CAD textile designers
  • Company used my Illustrator assets to create a standardized set of artwork for jewelry and handbag design and manufacturing

Freelance Design

Freelance Graphic Designer (2007 to present)

  • Provide freelance design for individuals, businesses, and organizations:
    web design, graphic design, and motion graphics work
  • Recent companies Include: Aeroseal, LLC. and Woodland's Backyard
Awards
Dean's List, Honors program at University of Wisconsin, AP Honors, National Honor Society, Graduated Top 10 % at Minnetonka High School
EXHIBITIONS /
PUBLICATIONS
  • 7-Minute Animated short thesis film, Diversa
  • Thesis publication, An exploration of animation and motion graphics regarding hyperreality, reality, and film
  • 2014 MFA Design Exhibition - OSU Urban Arts Space
  • Digi-Eye Student Film Festival
  • SWSS Application for users in the military
  • Animations played at OSU sports games
  • 100s of graphics + photos published on UWBadgers.com
  • 2010 Selvedge Fashion Show and Exhibition
  • 2010 Digital Salon Exhibit at UW Libraries
  • Wisconsin Engineer Magazine Issues from Spring 2010
  • 2009 Student BFA Gallery Exhibition at UW Madison
  • 2007 "Tearing Down the Humanities" 3D Design Exhibition
Organizations
AIGA, CSCA - Columbus Society of Communicating Arts, Design Club at UW Madison (President), Design Madison, Future Business Leaders of America, National Student Leadership Conference, Sellery Hall Association (Chair), Wisconsin Engineer Magazine
Skills

Technical Communication Skills

Graphic Design, Animation, (Lighting / TEXTURING / Compositing), Motion Graphics, Web Design, UI and Experience Design

Adobe CC Products: Photoshop, Illustrator, InDesign, Flash, Premiere, Dreamweaver, After Effects, Interactive PDFs, Microsoft Office Suite, Rhinoceros, Maya, Mudbox, Unity, MatchMover, Final Cut Pro, Motion, HTML, HTML5, CSS, CSS3, ActionScript 3.0 and 2.0, JavaScript, XML, jQuery, Wireframing, Paper Prototyping, Usability Testing, Painting, lllustration, Digital Photography, Types 90 wpm average, Advanced written and verbal Spanish language skills, Audio Editing, Advanced communication skills, Collaborative and cross-disciplinary oriented, Public speaking, Commitment and ability to meet deadlines, Critical thinking/problem solving, Mentorship, Analytic and ideation skills, Ability to constructively give and receive critique, Organization, Resourcefulness, Openness to change, Creativity

VOLUNTEER

The Motion Bank Project
A William Forsythe Project

Production Assistant / PA on 4-Day Video Shoot (January 2013)

Philanthropy

Yearly donations to local charity organizations; supporting animal welfare and STEM Education

Hobbies
Painting, Fashion Design, Running, Nordic/XC Skiing, Mountain Biking, Mixing Digital Music, Has a red mini dachshund named "Ruby"